What We Do
With a focus on racial equity, we fund, support, and advocate for arts and culture through creative expression and education. We’re committed to continuing our model of being an accessible, low barrier community organization that amplifies emerging artists from traditionally overlooked backgrounds.
The Feels Foundation is developing projects and initiatives, at the intersection of art and community, to create economic opportunities for creatives; encourage confidence and support academic achievement for our youth; promote cultural pride while breaking down cultural barriers; and develop spaces for community building and engagement.
Who We Are
The Feels is the brainchild of Tori Kirihara, a Seattle-born visual artist and curator around 2017. The project began as an art showcase, born out of Tori’s desire to bring the community together in an environment that encouraged and celebrated creative expression.
When Seattle-born entrepreneur and community advocate Zach Self joined the effort to develop the organizational capacity, the project evolved from The Feels to The Feels Foundation. Since then, a standalone showcase has grown into an experiential project featuring a large-scale annual showcase, youth arts initiatives, online and in-person vendor markets, artist grant programs, and more.
Our Feels Squad
We are so grateful for our board and staff’s unwavering and dedicated support.

Tori Kirihara
Founder, VP & Secretary

Zachary Self
Founder, President

Gennette Cordova
Advancement Manager

Cristina Martinez
Honorary Board Member

Jacque Churchville
Program Manager
